Top Beauty Retail Apps on Android in Romania Q4 2023

In the fourth quarter of 2023, the beauty retail app landscape on the Android platform in Romania exhibited notable trends in downloads and active user engagement. Here is a breakdown of the performance of the top five beauty retail apps during this period.

Notino: perfumes and cosmetics saw a significant increase in downloads, peaking at 20K in the first week of December. The app's weekly active users also rose consistently, reaching a high of approximately 39K in early December before seeing a slight decline towards the end of the month.

Sephora - Make-up, Beauty experienced a steady rise in downloads, with a notable peak of around 18K in early November. Weekly active users also surged, hitting a high of 23K in the same period. The app maintained a stable user base with weekly active users fluctuating between 13K and 14K towards the end of December.

CHARLOTTE TILBURY had a modest performance in terms of downloads, with numbers remaining below 100 per week throughout the quarter. However, its weekly active users showed a gradual increase, reaching a peak of 142 in mid-November.

BEAUTY BAY also recorded low download numbers, peaking at 36 in early November. The app's weekly active users saw a peak of 143 in the same week but experienced a decline towards the end of the quarter, stabilizing around 80.

Sephora: Buy Makeup & Skincare had a peak in downloads at 163 in late October. The app's weekly active users ranged between 68 and 131, with the highest activity observed at the end of October.

These insights are derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower's platform.